The biggest local-language SEO arbitrage is in section 23
Google instructs raters to treat English results as useless for users who can’t read English. Your real competition on a local-language query is only what exists in that language.
Lab notes
Strategy
Google made the death of the "SEO intro" official
The 2025 Rater Guidelines gave the padding before the answer a name, a section and a score: filler. The right order is answer first, depth after.
Fake author profiles are now fraud, not "E-E-A-T optimization"
The Rater Guidelines name AI-generated author profiles and invented credentials as deception — a Lowest category. Real author or none; invented, never.
SEO Strategy vs. SEO Strategic Goals
SEO goals define where you need to show up. SEO strategy defines the plan to get there—by mapping intent to templates using a simple zoom framework.
In search of the exact match: when search and page truly align
Why the perfect alignment between search intent and landing pages defines SEO success — and what to do when that match fails.